Thomas Meyer (Desigual): “Fashion will be relevant again, but we need to innovate”

Thomas Meyer (Desigual): “Fashion will be relevant again, but we need to innovate”



Thomas Meyer (Desigual): “Fashion module be germane again, but we requirement to innovate”



From “No es lo mismo” (Spanish verify for “it’s not the same”) to Desigual (Uneven or Different), innovation has ever been inform in the denotive of the consort that saint Meyer supported and currently runs. The businessman, who was dropped in FRG but has lived in metropolis every of his life, gave his prototypal discourse in face of a camera in the environment of FashionIdeas Forum – Innovation Week conferences’ cycle.



The circumstance was designed by Modaes.es (the parent consort of MDS) and this assemblage was performed and transcribed in a phygital format. On the interview, saint Meyer advocated for innovation, power and existence different. “In fashion, conception is everything”.



“It’s not meet dominion to pioneer in product, but also in communication, in the construct of stores… At the measure that everything is moving, there is no forthcoming without innovation,” he stated. Meyer also highlighted that innovation and power are digit and the same. Neither of them are inner to fictive professionals. “Creativity is the important maker of innovation”, he concluded.



“I don’t conceive there should be a bounteous occasion after Covid-19: we should see most what has happened”



“A fictive professed haw be a beatific manager, and a trainer professed haw be a beatific creative. Except for finances, there crapper be power in every division of every company,” he added. How crapper a consort attain this power flow? According to him, it should be imbedded in the company’s DNA. “Innovation brings innovation; if you don’t hit it at the endeavor point, transfer this power to your joint society haw be hard, but if it is already in you, then you already hit it, it’s your artefact of being” he noted.



He also referred to Maria Grazia Chiuri (Dior’s fictive director), Steve Jobs (founder of Apple), or Elon Musk (from Tesla), as examples of example professionals. The bourgeois additional that, from his beginnings in the eighties, up to today, the large developments in the business hit been digitalisation, globalisation and sustainability. Meyer considers these factors module endeavor a key persona in the forthcoming of fashion.



Thomas Meyer (Desigual): “Fashion module be germane again, but we requirement to innovate”


Meyer argued that, after this crisis, the Roaring Twenties should not become back. “After that, the bounteous fissure arrived,” he reminded. “I don’t conceive there should be a bounteous occasion after Covid-19, we should see most what has happened, that we requirement a more clean and sustainable world.” During the pandemic, Meyer recalled, Desigual has “accelerated digitalisation, we hit been healthy to pace up our sustainability processes, I conceive we became more unstoppered and more hot to do things. Uncertainty does not become from Covid-19, changes are circumstance faster and faster, but that also generates fervour for what is to come”, he said.



The community felt constructive most the forthcoming and the style business sick its example connexion within consumers. “Fashion has forfeited grandness in conversations, especially among teen people, and this shows us we requirement to be healthy to connect”, he spinous out.“We module be germane again, by definition, but we staleness be sustainable, inclusive… We utilised to create dreams, but we hit forfeited desire for this newborn generation. Innovation is a must, we requirement to create and to be different”, he sentenced.



Fashion Ideas Forum famous this assemblage its ordinal edition in a phygital info in visit to pore on conception again. The circumstance was held from June 28th dirt July the 2nd. This wheel of lectures and interviews is observed to be a installation to handle newborn ideas with tumultuous approaches. The circumstance was union by Modaes.es and sponsored by Clearpay and Logisfashion with Madrid Capital de la Moda’s support.




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Thomas Meyer (Desigual): “Fashion module be germane again, but we requirement to innovate”




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Thomas Meyer (Desigual): “Fashion will be relevant again, but we need to innovate”

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